STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGE

HAI.

OK..this week we continue again about my subject in the above title.I hope you all can gain some new information.

STRATEGIC INITIATIVE

organizations can undertake high-profile strategic initiative including:

SUPPLY CHAIN MANAGEMENT(SRM)

Involves the management of information flows between and among stages in a supply chain to maximize  total supply chain effectiveness and profitability.

Basis components of supply chain management.

		Effective and efficient supply chain management system                                                                      ORGANIZATION'S SUPPLY CHAIN

             

 

CUSTOMER RELATIONSHIP MANAGEMENT

Involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization’s profitability.

Customer can contact an organization by:

• Web access
• Email 
• Call center 
• Faxes 
• Direct sales

CRM not just technology but it is strategy, process, and business goal that an organization must embrace on an enterprise wide level.

CRM enable an organization to:

• Identify types of customers.
• Design individual customer marketing campaigns.
• Treats each customer as an individual.
• Understand customer buying  behaviors.

BUSINESS PROCESSStandardized set of activities that accomplish specific task such as processing customer’s order. BUSINESS PROCESS REENGINEERING(BPR)

Analysis and redesign of workflow within and between enterprise .The purpose is to make all business processes best-in-class. FINDING OPPORTUNITY USING BPR

 

Company can improve the way it travels the road by moving from:



                       

*BPR also can take different path such as airplane that ignore road completely.

ENTERPRISE RESOURCES PLANNING(ERP)

Integrate all departments and function into a single IT system that employee can make decision by viewing enterprise wide information on all business operations.

ERP system collect data across an organization and correlates the data generating an enterprise wide view.

Interesting right this topic. That all for this post.

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IDENTIFYING COMPETITIVE ADVANTAGE

Hello readers,

Okay last week in subject information technology in business I have learned about identifying competitive advantage. This post I will share information about this topic.

Each business  in this world must have business strategy to compete with our competitor to make our business success and gain profitability.

A business strategy is a leadership plan to achieve specific goal such as :

• Developing new product or services.
• Entering new markets.
• Increasing customer loyalty.
• Attracting new customer.
• Increasing sales.
• Decreasing costs.

Business strategies that match core company competencies to opportunities result in competitive advantage that a key to success.

WHAT IS COMPETITIVE ADVANTAGE ? 

• It is a product or service that an organization’s customers place a greater value on than similar offerings from a competitor.

•     Unfortunately, competitive advantage is a temporary because competitors keep duplicate the strategy.

•     In turn, organization must develop a strategy based on a new competitive advantage.

COMPETITIVE INTELLIGENCE 

Is a process of gathering information about the competitive environment, Including competitor’s plans, activities and products  to improve a company’s ability to succeed.

Managers use 3 common tools to analyze competitive intelligence and develop competitive advantages including:

THE FIVE FORCES  MODEL –Industry Attractiveness

Michael Porter’s Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry segment.

Buyer Power

-the power of customer to drive.

Supplier Power

-the power of supplier to derive up prices of material

SUPPLIER to COMPANY to CUSTOMER

Threat of Substitute Product and Services

-the power of customer to purchase alternative.

Threat of New Entrants

-the power of competitors to enter the market.

 Rivalry Among Existence Competitors

-rivalry among existing firms are not much of the threats however change in management,ownership or the rules of the game can give rise to serious threats to long term survival from existing firms

THE THREE GENERIC STRATEGIES-Choosing a Business Focus.

1.Cost Leadership

·  ~Low-cost producer in the industry allows the company to lower prices to customer

2.Differentiation

·  ~Create competitive advantage by distinguishing their product on one or more features important to their customers.

·         Eg : i-care by Proton

3.Focused Strategy

• · Target to a niche market
• · Concentrate on cost leadership or differentiation.

RELATIONSHIP BETWEEN BUSINESS PROCESS AND VALUE CHAIN ANALYSIS-Executing Business Strategies.

BUSINESS PROCESS- is a standardized set of activities to accomplish a specific task such as processing customer’s order.

VALUE CHAIN ANALYSIS- view a firm as a series of business process that each add value to the product or service.

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BUSINESS DRIVEN TECHNOLOGY

ASSALAMUALAIKUM TO ALL READER,

Last week I learn a new subject for my course diploma in studies which is INFORMATION TECHNOLOGY IN BUSINESS and it is new thing that I have to learn for whole semester 4 in my diploma in business studies.For me it is quite interesting because every student have to create a BLOG!! 

So..this is my first post about what that I have  learned.You know what is IT?

~IT is a field concerned with use of technology in managing and processing information and it also can defined as any computer based tool that people use to work with information and support the processing needs and organization. 

 CHAPTER 1-BUSINESS DRIVEN TECHNOLOGY

In this chapter it have a few objective which is :

• compare mangement information system(MIS) and information technology(IT). 

• describe the relationship among people,information technology and information.

• to identify four different departments in a typical business and explain how technology helps them to work together .

• compare four different types of organizational information cultures and decide which culture applies to your school or faculties. 

INFORMATION TECHNOLOGY'S IMPACT ON BUSINESS OPERATIONS.

Greatest benefits from Information Technology

Information Technology project goals

INFORMATION TECHNOLOGY BASICS

Information Technology(IT)- a field concerned with the use of technology in managing and processing information and it is an important for business success and inovation.

Management Information Systems(MIS)- a general name for the business function and academic dicipline covering the application of people, technologies, and procedures to solve business problem.It function similar to ACCOUNTING, FINANCE, OPERATIONS, and HUMAN RESOURCES.

When we start to learn about information technology it is important to understand:

DATA

Raw facts that describe the characteristic of an event example that we do survey.

INFORMATION

Data converted into a meaningful and useful context.

BUSINESS INTELLIGENCE

Application and technologies that are used to support decision-making efforts.

IT RESOURCES

People use information technology to work with information

IT CULTURE:-

• Information Functional Culture 
• Information Sharing Culture
• Information Inquiring Culture
• Information Discovery Culuter

*that all a little information that I have learned in this chapter. Thank you for the reading :)

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