STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGE

HAI.

OK..this week we continue again about my subject in the above title.I hope you all can gain some new information.

STRATEGIC INITIATIVE

organizations can undertake high-profile strategic initiative including:

SUPPLY CHAIN MANAGEMENT(SRM)

Involves the management of information flows between and among stages in a supply chain to maximize  total supply chain effectiveness and profitability.

Basis components of supply chain management.

		Effective and efficient supply chain management system                                                                      ORGANIZATION'S SUPPLY CHAIN

             

 

CUSTOMER RELATIONSHIP MANAGEMENT

Involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization’s profitability.

Customer can contact an organization by:

• Web access
• Email 
• Call center 
• Faxes 
• Direct sales

CRM not just technology but it is strategy, process, and business goal that an organization must embrace on an enterprise wide level.

CRM enable an organization to:

• Identify types of customers.
• Design individual customer marketing campaigns.
• Treats each customer as an individual.
• Understand customer buying  behaviors.

BUSINESS PROCESSStandardized set of activities that accomplish specific task such as processing customer’s order. BUSINESS PROCESS REENGINEERING(BPR)

Analysis and redesign of workflow within and between enterprise .The purpose is to make all business processes best-in-class. FINDING OPPORTUNITY USING BPR

 

Company can improve the way it travels the road by moving from:



                       

*BPR also can take different path such as airplane that ignore road completely.

ENTERPRISE RESOURCES PLANNING(ERP)

Integrate all departments and function into a single IT system that employee can make decision by viewing enterprise wide information on all business operations.

ERP system collect data across an organization and correlates the data generating an enterprise wide view.

Interesting right this topic. That all for this post.

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