E-BUSINESS

E-COMMERCE AND E-BUSINESS

 

INDUSTRIES USING E-BUSINESS ( EXAMPLE)

E-BUSINESS MODELS

E-business model – an approach to conducting electronic business on the Internet

BUSINESS-TO-BUSINESS (B2B)

Electronic marketplace (e-marketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

BUSINESS-TO-CONSUMER (B2C)

  

•  Common B2C e-business models include:

•          e-shop – a version of a retail store where customers can shop at any hour of the day without leaving their home or office

•          e-mall – consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops

•   Business types:

•          Brick-and-mortar business

•          Pure-play business

•          Click-and-mortar business 

• Brick-and-mortar business -

•          operates in a physical store without an Internet presence.

• Pure-play (virtual) business -

•          a business that operates on the Internet only without a physical store. Examples include Amazon.com and Expedia.com.

•   Click-and-mortar business –

•          a business that operates in a physical store and on the Internet.  Examples include REI and Barnes and Noble.

•  Can you name a company that operates in each of the different business types?

•          Brick-and-mortar business – local book store, college book store (there are not many today)

•          Pure-play business – Amazon.com, eBay 

       Click-and-mortar business – Barnes and Noble

CONSUMER-TO-BUSINESS (C2B)  

CONSUMER-TO-CONSUMER (C2C)

•          Online auctions

•          Electronic auction (e-auction) - Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically

•          Forward auction - Sellers use as a selling channel to many buyers and the highest bid wins

•          Reverse auction - Buyers use to purchase a product or service, selecting the seller with the lowest bid

•          C2C communities include:

•          Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting

•          Communities of relations - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts

•          Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan

E-BUSINESS BENEFITS AND CHALLENGES

 

Web mashup - a Web site or Web application that uses content from more than one source to create a completely new service

•          Application programming interface (API) - a set of routines, protocols, and tools for building software applications

•          Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups

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